Hermes is a brand that attaches to the family business. Focus on being a craft (Craffmanship) and quality over size. Adhere to techniques inherited from ancestors. Maintaining the production process, pay attention to the quality of production.
And the existence of the next generation is fundamental, not the rush of sales or profitability. Hermès does not have a marketing agency. What makes Hermès profitable is the workmanship and determination of the mechanics.
Initially, Hermès was known as an aristocrat and a home that loved the saddle. Which was assigned to supply the saddles to Napoleon III when the Expo in 1867 Hermès to show the sandals. He built a slipper shop, both production, wholesale, retail.
Hermes provided a retail strategy by setting up a shop in the dwellings of the nobles. To reach customers and build relationships easier, Hermès ‘ saddles have been awarded a silver medal at the Expo twice, making them more famous.
In 1892, Hermès launched the Haut à Courroies, later the Birkin, the preferred bag for women around the world.
Émile The Hermès Maurice residence. Third generation. He went out to introduce himself to the city of St. Petersburg And can sell saddles to King of russia Until now as a saddle dealer with connections to people all over the world, but in 1923 the era of the chariot was over, HermèsTurned to manufacturing and selling women‘s bags Wallet, small items made of leather.
In 1935, Hermès released a Haut à Courroies handbag called Sac Haut a Courroie, a bag used by Queen Grace (former actress Grace Kelly) since then. It’s called the Kelly Bag.
In1937 Hermès launches the number one scarf.
In 1945, Hermès branded a four-wheeled wagon with followers as a trademark.
From 2004 to 2010, Jean-Paul Gaultier was responsible for the collection.